Corporate Culture
Interpretation of the Company Name (Da Neng)
DA ——
Explanation: Area, volume, capacity, quantity, intensity, or strength exceeds the norm or the object being compared.
1. “Great—when the heavens are great, man is also great; therefore, the great image takes on the form of man.”
“The ancient scribes, too, used the zhòuwén character ‘jiè,’ which, when adapted into the ancient script, likewise resembles a human figure.” — Shuowen Jiezi
The intention is to embody a people-centered approach (attracting top talent).
2. “Great abundance, a symbol of inclusiveness and richness.” — The Book of Changes
The intention is for products to evolve toward greater richness and diversification.
3. “The great book regards Heaven as its sovereign and the sun as its ruler.” — Book of Rites
The intention is: Heaven rewards the diligent; those who work tirelessly will surely come to dominate the dyeing and printing industry in the days to come.
NENG ——
Explanation: ability, talent, skill
1. Pictographic; its original meaning is “bear,” a mythical beast said to resemble a bear.
The aim is to strengthen and expand.
2. “Possessing the ability to travel a thousand li”—Han Yu, Tang Dynasty, “Miscellaneous Discourses”
The intention is: to look ahead, to endure, and to achieve an even brighter future.
3. “The One Without Any Supernatural Powers”—Tang Dynasty, Liu Zongyuan, “Three Prohibitions”
The aim is to forge “individuality” on the basis of commonality, cultivating one’s own distinctive traits and characteristics (and creating high-quality products).
4. “Each shall display his own talent” — from the “Xiao Ya” section of the Book of Songs
The aim is to identify one’s own strengths and excel in what one does—becoming a high-quality enterprise.